Project

Integrated marketing approaches executionpress events/ consumer events/ media publicity/ exhibitions/ digital media

 Century Tours is a long-term client with O-PLUS since Mr. Kevin Xu, Executive Director of O-PLUS worked for Saipan destination promotion from 2004. During the past years, over 10 times of press conferences, 15 roadshows in different cities in China, 10 times of cross-brand joint promotions, over 50 exhibitions participation, 15 times of media FAM trips organization and long-term media and advertising planning have been executed, and achieved quite well results on media publicity and brand recognition among target consumers in 1st and 2nd tie cities.  

 The load factor of direct flight from China to Saipan increased from 60% in 2004 to 95% until the Q2 of Year 2013.

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