Project
Joint media campaign with top fashion magazine Voguepress events/ consumer events/ digital media/ product launches
As an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components, Swatch launches its new series of urban expression “New Look Shining” watches in China in 2010. In order to make dynamic impact with target customers, O-PLUS suggested the joint media program with VOGUE magazine and organized online promotions and large-scale social media program at BBS and forums.
The 2-month campaign has reached over 50 million people and the total value is more than 2 million RMB (ROI>8).
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